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There are no real online shopping deals

There are no real online shopping deals

The Indian festive season is here. Online shopping sites offer “up to 40% / 50% off” along with mouth watering credit EMI offers and want you to loosen your purse strings… And all the time, I’m still waiting for that elusive item[1] that is genuinely discounted at 40%.

Most, if not all, of the online deals even by established players seem to be big scams. To my knowledge any shopping site that offers “up to 40% off” or “up to 50% off” rarely offer any items with even bona fide 25% discounts and only a few items above the 10% range. 5-7% discounts seem more common and if you’re lucky, there’s a bank offer with 10% off[2]. The actual 40% off used for marketing purposes is mostly on clothing (branded and unbranded) which is grossly overpriced anyway[3].

The other big issue with discounts I’ve found is that online stores frequently quote old MRPs to show inflated discounts on items that have already dropped in price. This “oversight” is frequently the case with electronic items, where manufacturers often drop the maximum retail prices of existing models when a newer model is released. A price drop by the manufacturer is not a discount and in any case selling the product above that price is an offence. And I don’t know why, but it’s not trivial to get official information regarding current prices of older models from manufacturers. More often than not, older products are pulled down from the official website, and even if still sold, there is no price information available. Getting this information must be possible[4], but probably requires quite a bit of digging and persistence. I doubt whether they will make it easy anyway because revealing the price information in black and white will make it easy for consumers to calculate the real discount and not the discount that is marked by the retailer.

My suggestion then: ignore all these deals. Don’t go by the marked discount on the product but consider whether you really need the product and that it’s is worth paying for from your own perspective. Yes, the sweet deal may end in the next 3 hrs 45 mins and 32 seconds, but don’t be surprised to find the same deal still valid for another “12 hrs” the next day.

  1. with a clearly marked and verifiable current Maximum Retail Price[]
  2. of course, subject to a maximum limit which makes it much less generous for higher priced products[]
  3. speaking of clothing, even in physical retail stores, that 40% off item is always something nobody really wants[]
  4. I’ve not tried e-mailing manufacturers yet[]