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Pre social-media online presence and disappearance

Pre social-media online presence and disappearance

A recent blog post from my brother on social media led me to think of online networking before social media giants like FaceBook and Twitter became popular. In those days, the main source of online networking was through blogging, internet forums and sites like Flickr which catered to a fairly niche audience (in Flickr’s case, photography). And those days, people rarely used their real names online. Most people went under a pseudonym, also called a “handle”. While in the case of blogging many chose to blog under their real names, on web-based forums and pre social-media networking sites, people usually chose a pseudonymous handle. There was basically no compulsion to reveal your real name or identity unlike on modern social media which strongly encourages you to link you to identifiable details like mobile number, your first name, middle name and surname and also associate your identity with all mutual friends, friends of friends and so on. All this contributed to something of a mystique around an online identity without any revealed real-world connections.

The point of this post is that pre social-media online identities made it almost impossible to find out why a person suddenly disappeared from an online existence, which is disconcerting especially if you have interacted with that person a lot. I had a lot of blogging friends back in the day who simply stopped blogging and disappeared after a few years, completely removing themselves from any traceable online presence. Even those with real names are near impossible to trace if they have no social media presence. I don’t think a lot of the old-school bloggers and those who were prominent on internet forums have a social media presence these days, at least on the popular mainstream ones. I think I am one of the few rare bloggers who maintain an online presence from 2005 till date. I am not sure of percentages but I would hazard a guess that around 90% of the blogs/forums I used to follow back in 2005 have disappeared, either completely or probably resurfaced on social media without any connection to their earlier online presence. And of the people I knew who stopped blogging, very few recognizably resurfaced on social media.

I am not sure of the reasons for sudden online disappearance, which could be varied. Maybe people chose to remove themselves from the virtual world for privacy reasons, maybe they lost interest, their life situation changed, career pressures took over, family responsibilities came in the way or (sadly) just passed away. Such is life.

In so far as the internet is concerned, the disappearance of a person from online activity does not always mean complete removal of all traces of the person — it’s not rare to find long-dead blogs/websites still preserved on free services like Blogspot or WordPress and in the case of paid domain names which have expired, it’s even possible to retrieve an archived copy from services like the Wayback Machine.

From another angle, it may actually be a good thing to have the option to totally and completely wipe out an online identity and associated content permanently. As of today, I doubt whether this is technologically feasible, what with all the massive archiving of content by different web services and providers. As they say, once it’s on the internet, it’s probably there forever, even if the creator has long since disappeared, mysteriously or otherwise.

The non-content of the Internet

The non-content of the Internet

Beware, this is a bit of a rant.

Today I clicked on “Pocket”, Mozilla’s built-in content aggregator and offline reader which is sneakily advertised in Firefox. Then found this apparently “Pocket-worthy” article among others. From its very title, I knew that it was one of those empty “non-content” articles — where a bunch of inane, rehashed, impracticable, theoretical, unoriginal, insipid and clichéd ideas written in an impersonal, often corporatey style are presented as fresh, thought-provoking, intelligent and original.

This is not about Mozilla Pocket. It’s not even about that particular article that I linked to which seems to be a bit more intelligently written than your average click-bait spam. It’s about that kind of article with that kind of title. Here are a couple of paragraphs from the linked article I’ll leave you with, to illustrate my point:

Everyone is different: not better, not worse, just different. Appreciate the differences instead of the shortcomings and you’ll see people—and yourself—in a better light.

Don’t let your fears hold you back. Whatever you’ve been planning, whatever you’ve imagined, whatever you’ve dreamed of, get started on it today.

Source: https://getpocket.com/explore/item/10-things-incredibly-likable-people-never-ever-do-and-why-you-love-them-for-it

So deep, original, thought-provoking and inspirational! 😮 Sarcasm aside, those vacuous sentences tell you nothing about the author’s personal experience, has no unique perspective or viewpoint, nothing that shows that the author cared much about the topic except to make up yet another top ten list. Typical of the kind of non-content I’m talking about.

Don’t get me wrong: I have no problem with low quality content however badly presented provided at least a bit of the author’s personality and originally comes through. I don’t even have a problem with bland generic stuff like the content linked above.

Seriously, what’s annoying is that this kind of rich-on-keyword non-content is still quite popular with search engines and often takes precedence over real worthwhile, quality material. Let’s say for example that I really wanted to research how successful and likeable people behave. Instead of getting linked to actual, objective research on the subject, an expert opinion or even a more thoughtful and original take on the subject, I am forced to wade through several such spammy click-bait links before coming across something of value.

FaceBook and other social media sites are already full of non-content pages, memes, images and videos. But far too often, web pages with click-baity titles looking to generate ad-revenue, sell you an e-book and/or make you subscribe for premium content appear too high on search results.

It’s not a coincidence that such (non-)content is usually created or copied by persons or entities in the business of “making money online” for as long as I can remember. I can well understand why: it is cheap, easy, low effort investment — a website with basic SEO, the right keywords for search engines to pick up and index, click-bait titles and you’ve got a steady stream of traffic and potential ad revenue. If it didn’t work, obviously the Internet wouldn’t be full of them, hogging precious search engine visibility.